|
Webinar
Asking
the Right People the
Right Questions to Get
Actionable Customer
Feedback Data
(35
Minutes View Time)
By Dennis J. Chapman
Sr., President & CEO,
The Chapman Group |
LOYALTYPROfessional™
Do your customer surveys
give the insight your
organization needs to
influence and impact
important customer
relationships?
If not, then you are not
alone…
Most organizations have
a similar challenge…
they get lots of
customer survey data,
but no indicators or
best practices on how to
use that data to
optimize customer
relationships.
Generally speaking,
organizations find
themselves in this
predicament for 2
reasons:
●
The questions being
asked in the survey are
not “actionable”
questions.
●
The right questions are
not being asked of
the right people in the
customers’ organization
On this webinar, Dennis
Chapman Sr., Founder and
President of The Chapman
Group will address these
2 challenges by
presenting survey
question best practices
and processes that his
own LoyaltyProfessional™
team uses in optimizing
Fortune 1000 customer
survey programs. The
approach(es) to customer
surveying shared on this
webinar will help your
organization:
-
Develop and ask
“actionable” survey
questions
-
Align questions to
customer contact
roles
-
Use surveys to
support and develop
customer
relationships
-
Transition your
customer survey
program into a
competitive
advantage
Join
the TCG
strategic
account
management
(SAM)
community
and
stay
up
to
date
on
SAM
news,
trends,
and
best
practices
through
our
expert’s
latest
white
papers,
webinars,
blogs,
and
other
thought
leadership
resources.
The
Chapman
Group
is
committed
to protecting
your
privacy.
We
use
various organizational
and
technical
measures
to
protect
your
privacy
and
avoid
unauthorized
use
or
disclosure
of
your
personal
data.
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
© 2013 LOYALTYPROfessional™ is a Strategic
Business Unit of The Chapman Group
All Rights Reserved
clock
for website