H1 LoyaltyProfessional - A better way to measure the customer experience. Expert resources to measure, analyze, and optimize the customer experience."

Companies cannot afford to lose a strategic, long-term customer. In fact, in today’s economic climate, companies cannot afford to lose any customer.  When serviced correctly, customers generate increased profits every year they stay with a company.  In other words, the longer a customer is kept, the more profitable they become. The challenge then becomes, retaining and growing current customers, while at the same time acquiring new ones, and optimizing the entire customer experience.

The Chapman Group’s LoyaltyProfessional™ experts work in collaboration with your team to effectively design and execute a “Voice of the Customer” (VOC) program that directly addresses that challenge. Using industry recognized best practices, processes, and metrics our experts will:

	Design the VOC program (i.e. participants and frequency)
	Co-create the survey script(s) and distribute survey

	Gather and analyze survey results
	Develop and implement action plans based on feedback

… all in an effort to better manage and improve the overall customer experience!

OUR CLIENTS SAY IT BEST…

“LoyaltyProfessional ™ is an actionable voice of our account knowledge base that has replaced our traditional customer satisfaction surveys. It provides executives and account teams a deeper understanding of our current and future revenue position in our account. It is helping us build and expand relationships and eliminate lost revenue surprises within our current customer base.”

- Director, Marketing

The Americas, Specialty Minerals

Contact Us

Thank you for your interest in our “Voice of the Customer” (VOC) program. As a world-class sales solution provider in Customer Experience and Customer Feedback best practices. We are happy to provide you with the information you need to make an educated decision. Please complete the simple form to join our Email Marketing campaign stay advised to the latest’s in new Articles, Podcast, Webinars and our vast resources of Materials.

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November 14, 2011- New Blog-  Thoughts on SAMA University

Last week, our President and CEO, Denis Chapman Sr. was at the Gleacher Center at the University of Chicago School of Business facilitating and supporting SAMA University.