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ABOUT
LOYALTYPROFESSIONAL™
Companies
cannot
afford
to
lose
a
strategic,
long-term
customer.
In
fact,
in
today’s
economic
climate,
companies
cannot
afford
to
lose
any
customer.
When
serviced
correctly,
customers
generate
increased
profits
every
year
they
stay
with
a
company.
In
other
words,
the
longer
a
customer
is
kept,
the
more
profitable
they
become.
The
challenge
then
becomes,
retaining
and
growing
current
customers,
while
at
the
same
time
acquiring
new
ones,
and
optimizing
the
entire
customer
experience.
The
Chapman
Group’s
LoyaltyProfessional™
experts
work
in
collaboration
with
your
team
to
effectively
design
and
execute
a
“Voice
of
the
Customer”
(VOC)
program
that
directly
addresses
that
challenge.
Using
industry
recognized
best
practices,
processes,
and
metrics
our
experts
will:
Design
the
VOC
program
(i.e.
participants
and
frequency)
Co-create
the
survey
script(s)
and
distribute
survey
Gather
and
analyze
survey
results
Develop
and
implement
action
plans
based
on
feedback
…
all
in
an
effort
to
better
manage
and
improve
the
overall
customer
experience!
OUR
CLIENTS
SAY
IT
BEST…
“LoyaltyProfessional
™ is
an
actionable
voice
of
our
account
knowledge
base
that
has
replaced
our
traditional
customer
satisfaction
surveys.
It
provides
executives
and
account
teams
a
deeper
understanding
of
our
current
and
future
revenue
position
in
our
account.
It
is
helping
us
build
and
expand
relationships
and
eliminate lost
revenue
surprises
within
our
current
customer
base.”
-
Director,
Marketing
The
Americas,
Specialty
Minerals
Contact Us
Join the TCG strategic account management
(SAM) community and stay up to date on SAM news, trends, and best
practices through our expert’s latest white papers, webinars, blogs,
and other thought leadership resources.
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NEWS
AND
UPCOMING
EVENTS
Feb
14,
2012
-
Strategic
Account
Management
Best
Practices
from
Strange
Places
– A
Football
Life
Feb
7,
2012-
Calculating
Your
Account's
Life
Cycle
Value
- Do
you
know
how
much
an
increase
in
your
company's
account
retention
is
worth?
Jan
12,
2012-
2012will
be a
great
revenue
year
- 5
ACTIONS
that
you
as
Leader
can
do
to
make
it
happen...NOW!
Nov
14,
2011-
The
Profile
of a
Successful
Strategic
Account
Manager
–
Best
Practice
SAM
Behaviors,
Competencies
/
Aptitude,
Skills,
Style
and
Intangibles
(Part
5 of
5)
Nov
14,
2011-
Thoughts
on
SAMA
University
Nov
09,
2011-
The
Profile
of a
Successful
Strategic
Account
Manager
–
Best
Practice
SAM
Behaviors,
Competencies
/
Aptitude,
Skills,
Style
and
Intangibles
(Part
4 of
5)
Oct
27,
2011-
The
Profile
of a
Successful
Strategic
Account
Manager
-
Best
Practice
SAM
Behaviors,
Competencies
/
Aptitude,
Skills,
Style
and
Intangibles
(Part
3 of
5)
Oct
19,
2011-
Customer
Orientation
-
The
Bedrock
of
Successful
Customer/Supplier
Relations
Oct
11,
2011-
The
Profile
of a
Successful
Strategic
Account
Manager
–
Best
Practice
SAM
Behaviors,
Competencies
/
Aptitude,
Skills,
Style
and
Intangibles
(Part
2 of
5)
Oct
05,
2011-
The
Profile
of a
Successful
Strategic
Account
Manager
-
Best
Practice
SAM
Behaviors,
Competencies
/
Aptitude,
Skills,
Style
and
Intangibles
© 2012 LOYALTYPROfessional™ is a Strategic
Business Unit of The Chapman Group
All Rights Reserved
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