| 
															 
															
															
															
															Managing to 
															Strategic Customer 
															(Supplier) Metrics 
															
															
															From the SAMA 2010 
															annual conference, 
															Dennis Chapman Sr. 
															discusses the 
															 
															
															
															key customer metrics 
															that an organization 
															should measure and 
															how to use 
															 
															
															
															those metrics to 
															effectively manage 
															their customers 
															
															
															  
															
															
															By: Dennis J. 
															Chapman Sr. 
															
  |