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Thought Leadership
Thought
Leadership
President
and CEO,
Dennis
Chapman Sr.
is a
renowned
thought
leader in
the world of
(strategic)
account
management
and metrics.
Dennis
speaks and
presents to
numerous
sales teams,
organizations,
and
associations
annually. In
addition,
industry
leading
publications
such as
Selling
Power,
SmartCEO,
and Velocity
have
published
articles
written by
and also
interviewed
Dennis on
the topics
of customer
loyalty,
strategic
account
management,
and sales
effectiveness.
Below you
will find a
list of
materials
from
speaking
engagements
as well as
published
articles.
Conference
Materials
7
Drivers
of
Customer
Loyalty
From the
SAMA 2009
annual
conference,
Dennis
Chapman Sr.
discusses
the
7
influencers
of customer
loyalty.
By: Dennis
J. Chapman
Sr.
Managing to
Strategic Customer
(Supplier) Metrics
From the
SAMA 2010
annual
conference,
Dennis
Chapman Sr.
discusses
the
key customer
metrics that
an
organization
should
measure and
how to use
those
metrics to
effectively
manage their
customers
By: Dennis
J. Chapman
Sr.
.
Publications
Recently
published
in
Network,
Nexans
Worldwide’s
(leading
expert
in
the
cable
industry)
company
magazine,
Dennis
Chapman
Sr
(President
and
CEO,
The
Chapman
Group)
discusses
with
Wolfgang
Ulaga
(Associate
Professor
of
Management,
HEC
School
of
Management
in
Paris)
what
makes
an
organization
customer
centric.
Today,
being
a
customer
oriented
company
is
not
about
following
a
clever
marketing
trend.
It
is a
question
of
survival.
Customer
orientation
is
the
only
way
to
ensure
mutually
successful,
profitable,
and
sustainable
customer
supplier
relations.
Customer
Orientation -
The
Bedrock of Successful
Customer/Supplier Relations
Network Magazine
by Dennis J. Chapman Sr.
October
19,
2011
"Money
Talks"
Selling Power
Magazine
By Dennis J. Chapman Sr.
August 2005
Resources Available:
White Papers
Webinars
Thought Leadership
Podcast
Publications
Blog (Strategic
Account Management
Blog)
Marketing Collateral
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Resources
© 2013 LOYALTYPROfessional™
is a Strategic Business Unit of The
Chapman Group
All Rights Reserved
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