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						Resources 
															
										
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																			Publications 
																			 
																			 
																			
						
						
						Publications 
																			 
						 
															
						In an attempt to share 
						his ideas about consultative selling methodology, 
						process and practices, Dennis Chapman has written or has 
						been featured in a variety of publications. Each 
						published article is an opportunity for Dennis to share 
						his expertise, insight and perspective on sales 
						effectiveness. Dennis J. Chapman Sr., founder and 
						President of The Chapman Group, has more than 44 years 
						of executive sales experience. He has delivered proven 
						sales performance development programs and many of the 
						concepts that drive The Chapman Group’s client-focused 
						integrated solutions are explained in the following 
						published articles. 
																			 
						 
										
											
												
												
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																			Customer 
												Orientation - 
																																		
																			
												 
												
												
												
												
																			The 
												Bedrock of Successful 
												Customer/Supplier Relations 
												
												
												
												Network Magazine 
												
												by Dennis J. Chapman Sr.   
																			
												 
												
																			
																			October 
																			19, 
																			2011 
												
												
												  
												  
												
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												"Married, with Business: Making 
												CEO Marriages Work" 
												
												
												
												Baltimore SmartCEO Magazine 
												
												 
												
												
												By 
												Christianna McCausland & Dennis 
												Chapman Sr. 
												
												2009
												  
												
												  
												
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														"Money 
														Talks"
														 
														
														
														Selling Power 
														Magazine  
														
														
														By Dennis J. Chapman Sr. 
														
														
														August 2005  
														
														
														  
														
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												"Integrating 
												Science into the Strategic 
												Account Management Process"
												
												 
												
												
												Velocity Magazine  
												
												
												By Dennis J. Chapman 
												
												
												4th Quarter 2004  
												
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												"Metric-Based 
												Account Management"
												
												 
												
												
												 
												Velocity Magazine 
												 
												
												
												By Dennis J. Chapman 
												
												
												1st Quarter 2002  
												
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														"Clients, Customers, 
														Buyers: Which Do You 
														Have?"   
														
														 
														
														
														CRM 
														Magazine  
														
														
														By Dennis J. Chapman Sr. 
														
														
														March 2001  
														  
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														"Clients, 
														Customers, Buyer 
														Accounts, Which Do You 
														Have? 
														
														
														Segment Now, Partner 
														Later Through 
														Differentiation in 
														Servicing Practice"
														
														 
														
														
														Velocity Magazine 
														 
														
														
														By Dennis J. Chapman Sr. 
														
														
														4th Quarter 2001 
														 
														 
														 
														
														
														
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